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Creating a lasting impact in your community starts with people who care, act, and are ready to come together for the greater good. Individuals and groups bring the energy, ideas, and dedication to drive meaningful change. Whether launching a new initiative or strengthening a current effort, identifying and connecting with key stakeholders is a mission-critical first step.
These stakeholders can include community leaders, organizations, local businesses, or passionate individuals who share your vision and are willing to collaborate. Building these connections sets the foundation and fosters a sense of shared purpose and responsibility.
Let’s walk through how to do that and how to build a lasting movement that will create a ripple effect of positive change for years to come.
To build a robust and inclusive movement, identify your community’s key stakeholders—the people and organizations you’ll engage through your communication strategy.
Think broadly. Stakeholders can come from every corner of your community:
Each brings a unique perspective and strength to the table. Some may focus on emergency relief—food, shelter, or clothing—while others specialize in long-term needs like healthcare, education, or workforce development.
You don’t need to identify everyone at once. Just begin with those who share your passion for helping others. Start where you see movement—whether that’s a United Way chapter, a ministerial alliance, or a grassroots group addressing homelessness. There’s no one-size-fits-all model, only the shared goal of creating a Comprehensive Coordinated Care network where every voice matters.
Once you’ve identified potential partners, your next step is to build genuine, meaningful relationships.
Why does this matter? Because lasting change doesn’t come from programs—it comes from people. Relationships are the foundation for transformation. They take time, trust, and care. And while quick wins are tempting, authentic connections truly "move the needle."
Every conversation holds potential. That quiet volunteer at a community event? They might be your next champion. That one-time meeting with a school counselor? It could turn into a long-term partnership. Small moments of trust can spark significant movements.
Encourage people to first connect in the spaces where they’re most comfortable:
Then, gently invite them to step beyond their familiar circles—because it’s in those cross-sector connections that real innovation begins.
"Community connectors" are indispensable. If you’re looking to amplify your impact, start by identifying these key individuals. They are the natural bridge-builders, uniting people and igniting meaningful conversations.
Often, they don’t hold formal titles, but their influence is profound. They are the glue that binds networks, quietly fostering trust, collaboration, and care. These connectors create pathways that strengthen communities and drive progress—don’t overlook their power.
As John McKnight and Peter Block put it in The Abundant Community: Awakening the Power of Families and Neighborhoods
“A leader stands at the front of the room. A connector moves through the room—quietly, relationally, always forming new bonds.”
You’ll find them everywhere:
Their power isn’t in their position—it’s in their passion. Share your vision with them. Their energy can ignite momentum and rally others to your cause.
Your ultimate goal? Create a culture of connection. One where people, agencies, and institutions don’t just coexist—they collaborate.
Connection builds capacity. It helps communities move from fragmented efforts to a united front, where every group’s strength is celebrated and leveraged for greater impact. As trust grows, cooperation follows—and over time, you’ll see a powerful coalition emerge.
Not everyone will jump in right away. That’s okay. Some need time to understand the value of collective action. Be patient, and keep your eyes open for the early adopters. Their enthusiasm will keep the fire burning.
And don’t lose heart if you face resistance. Change can feel risky, especially to those who fear losing influence. But your courage might be the very thing they need to step forward.
Keep going. Keep connecting. You’re not just building a network—you’re building hope, momentum, and a vision for what’s possible when people come together for the common good.
It may feel daunting to take on a challenge that requires collective action. It can be difficult to rally people around a cause and push for change. But it's important to remember that change is possible and starts with individuals like you taking the first step.
Don't be discouraged by initial resistance or apathy. Keep connecting with others, building relationships, and sharing your vision for a better future. The early adopters will join in, and together you can create a powerful force for positive change.
Remember, the impact of your actions goes beyond achieving a specific goal. By working together towards a common good, you are also creating hope and momentum for even greater changes in the future.
